Wednesday, August 31, 2011

Lego Advertisement

Lego effectively uses the rhetorical elements of logos, pathos, and ethos through its advertisement to stimulate the viewer's interest in buying a product that brings alive children's creativity.

Lego uses logos, pathos, and ethos to appeal to its audience's sense of logic and humor through the "war tank" lego model.

The Lego advertisement cleverly persuades its audience by opting to sell the idea of enhancing creativity in young children through its lego model of a war tank.

The advertisement effectively persuades its audience through its ingenious use of a shadow depicting a war tank when in actuality  the figure is of a simple lego model.





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